The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Publications & Media / Books / News
Award
Agency
Client
Title
Category
Annual ID
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Brand Voice
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events & Experiential
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Green Pencil
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
The Truth Takes a Journalist
Agency: Final Cut / New York + Droga5 / New York
Client: The New York Times Category: Editing / Single
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Community Building
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto
Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National Category: Storytelling
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Brand-Side Initiated & Originated Projects
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Mixing
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Social Media Post / Series
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Casting
STORIES HIDDEN IN CHINESE CHARACTERS
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
The Lyrics, Paul McCartney
Agency: Liveright / W. W. Norton & Company / New York
Client: Liveright / W. W. Norton & Company Category: Editorial / Books
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
Visual identity for Scandinavian University Press
Agency: Anti / Oslo
Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding
The Truth Is Worth It: Fearlessness (ISIS)
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Single
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain Category: Creative Use of Data
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York
Client: The New York Times Category: Out of Home / Series
AI Versus
Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client: TV Rain Category: Creative Use of Data / Storytelling
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Promotional / Print Advertisements
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Media Relations
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Innovation in Mobile
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM Category: Craft / Illustration
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: Craft / Use of Visuals
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: User-Generated Content
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: User-Generated Content
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Reputation Management
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Innovation in Print
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Annual ID:
OS22_PR022B
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE037M
Award:
2022 Public Relations Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events & Experiential
Annual ID:
OS22_PR037M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M
Award:
2022 Green Pencil Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Annual ID:
OS22_GP007M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE034M
Award:
2022 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Gruner + Jahr Deutschland / Stern
Title:
Dyslexia Unetided
Category:
Craft / Writing
Annual ID:
OS22_IG040M
Award:
2022 Moving Image Craft Merit Award
Agency:
Final Cut / New York + Droga5 / New York
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Editing / Single
Annual ID:
OS22_MI087M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Annual ID:
OS22_PR048M
Award:
2022 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB/SIX / Toronto
Client:
Abraji & Congresso em Foco
Title:
SweetBlock
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE104M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / London + The National / Dubai
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Annual ID:
OS22_CU020M
Award:
2022 Out of Home Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Annual ID:
OS22_OH062M
Award:
2022 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + LADbible Group
Client:
LADBible Group
Title:
Everyday Heroes
Category:
Craft / Writing
Annual ID:
OS22_OH063M
Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS025M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Mixing
Annual ID:
OS22_MS054M
Award:
2022 Social Media Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_SM096M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Direct Marketing Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Annual ID:
OS22_DM080M
Award:
2022 Design Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE071M
Award:
2022 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
The National
Title:
Plantable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE072M
Award:
2022 Radio & Audio Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Casting
Annual ID:
OS22_RA045M
Award:
2022 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
STORIES HIDDEN IN CHINESE CHARACTERS
Category:
Editorial / Books
Annual ID:
OS22_DE065M
Award:
2022 Design Merit Award
Agency:
Liveright / W. W. Norton & Company / New York
Client:
Liveright / W. W. Norton & Company
Title:
The Lyrics, Paul McCartney
Category:
Editorial / Books
Annual ID:
OS22_DE066M
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Anti / Oslo
Client:
Scandinavian University Press (Universitetsforlaget)
Title:
Visual identity for Scandinavian University Press
Category:
Branding / Rebranding
Annual ID:
OS22_DE061M
Award:
2020 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Annual ID:
OS_FI20_037G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness (ISIS)
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_018G
Award:
2020 Digital Craft Silver Pencil
Agency:
KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client:
TV Rain
Title:
AI VERSUS
Category:
Creative Use of Data
Annual ID:
OS_DC20_010S
Award:
2020 Design Silver Pencil
Agency:
The New York Times / New York + Local Projects / New York
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Annual ID:
OS_DE20_030S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client:
TV Rain
Title:
AI Versus
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_007S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_018S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_004S
Award:
2020 Print Silver Pencil
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Annual ID:
OS_PT20_022S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_039S
Award:
2020 Design Bronze Pencil
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE20_014B
Award:
2020 Public Relations Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Annual ID:
OS_PR20_004B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Annual ID:
OS_PT20_024B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Annual ID:
OS_PT20_007B
Award:
2020 Mobile Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Innovation in Mobile
Annual ID:
OS_MO20_053M
Award:
2020 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Annual ID:
OS_OH20_078M
Award:
2020 Social Media Merit Award
Agency:
BBDO / New York + The er / New York
Client:
The New Yorker
Title:
Caption Contest
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_106M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + The er / New York
Client:
The New Yorker
Title:
Caption Contest
Category:
User-Generated Content
Annual ID:
OS_BE20_097M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
User-Generated Content
Annual ID:
OS_BE20_099M
Award:
2020 Public Relations Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Annual ID:
OS_PR20_058M
Award:
2020 Cultural Driver Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Cultural Driver
Annual ID:
OS_CD20_007M
Award:
2020 Print Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Innovation in Print
Annual ID:
OS_PT20_095M
Award:
2020 Direct Marketing Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_061M
Award:
2020 Digital Craft Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Annual ID:
OS_DC20_038M